Leading with values.

Our Story

Vital Health began with a promise made in Hermosillo, Mexico. This is where we came from, what we stand for, and the people who lead it.

Read our story
Watch the video 4 minHermosillo · Sonora

Our Mission

To empower people everywhere to live healthier and leave a lasting legacy, through science-based products, cutting-edge technology, and a culture of collaboration that transforms lives and communities.

Our Values

A world where health and impact are accessible to everyone. By manufacturing our own products, using AI-powered systems, and staying debt-free, we're building a movement designed to last for generations.

How it started

A promise and a vision.

Fresh fruit and nutrition notes on a desk
1995

A promise in Hermosillo

Tony Rodríguez grew up in Hermosillo, Mexico, where he experienced firsthand the heartbreak of losing his parents to preventable illnesses. He made a vow to dedicate his life to helping others live healthier through natural, holistic wellness.

A vintage typewriter
2006

An entrepreneur starts out

Meanwhile, entrepreneur Alex Reynoso started building his career in business, with his family as his reason why.

Alex Reynoso
2016 – 2018

A leader in the field

Alex rose to become one of the industry's top leaders.

A Vital Health bottling line
2019

Manufacturing comes home

Alex launched manufacturing operations in Hermosillo.

Dr. Tony Rodríguez
2020

Two paths meet

Alex connected with Tony through his formulations, sparking a friendship and a shared vision.

Hermosillo at dusk, February 2022
February 22, 2022

Vital Health is born

Alongside partners Alberto and Gustavo Barreda, Vital Health was officially born.

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Why choose Vital Health

Built to last.

Built on trust, innovation, and a commitment to excellence.

Debt free, no investors

Built to last without outside control.

Founder-led, with the original formulator

Authenticity from day one.

Our own manufacturing, logistics and sourcing

We control quality from start to finish.

The highest standards of safety and certification

Products you can trust.

Advisory boards in science, wellness and leadership

Expert-driven innovation.

400+ employees

A growing family committed to serving.

Mexico, USA, Canada + 14 other countries

And still expanding.

Meet our executive team

Leading the day to day.

Jesse Nelson

Jesse Nelson

VP of North America

Adriel Joy Thornton

Adriel Joy Thornton

Director of Marketing

Olga Zamudio

Olga Zamudio

Director of Market Expansions, LATAM

Jalil Duad

Jalil Duad

Director of Sales, MX

Meet our Wellness Advisory Council

The experts in our corner.

Health and wellness professionals who advise Vital Health.

Carla Russo, PhD

Carla Russo, PhD

Chief Integrative Health Strategist

Tina D'Angelo

Tina D'Angelo

Dr. Ramothea L. Webster

Dr. Ramothea L. Webster

Dr. Adriiana Correa

Dr. Adriiana Correa

Dr. Gustavo Zalez

Dr. Gustavo Zalez

Dr. Arturo Falcon

Dr. Arturo Falcon

Dr. Ernesto

Dr. Ernesto

Ana Christina

Ana Christina

Karla Durazo

Karla Durazo

Cynthia Calva

Cynthia Calva

Maridol Hernandez

Maridol Hernandez

Efrain Laura

Efrain Laura

Two people embracing at a Vital Health office

What comes next

Be part of the story.

Start with the products our founders built the company on, or find out how people share them.

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Why Vital Health