Radar: Women Make Up 47% of Direct Sellers in India, ADSEI-Kantar Report Finds

India's direct selling industry has a fresh set of numbers to look at. As reported by Storyboard18, a new ADSEI-Kantar report puts the industry at a new high, and it shares a detail that stands out: women make up 47% of sellers.

That is close to half of the people who are building direct selling businesses in the country. It points to a model that many women find workable, one that can be run around family, work and other commitments, with each person setting their own pace.

Why it matters

If you are curious about starting something of your own, this is a useful snapshot. It shows direct selling is an established way for people to build a business, and that it draws a broad mix of participants. Many start small, sharing products they already enjoy with friends and neighbors, then grow from there with consistent effort. Results always vary, and nothing is guaranteed.

If you care more about your daily routine, the report is a reminder of how much of the wellness shopping world now runs through people you know, who can walk you through what they use and how they fit it into a day.

For more context, see our earlier piece, Direct Selling in India Is Set for a Milestone Year, and our ideas for home-based businesses to explore from your kitchen table.

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